Natto, a traditional Japanese food made from fermented soybeans, is known for its strong smell, sticky texture, and unique flavor. Despite its unconventional appearance, natto is a nutritional powerhouse, packed with protein, probiotics, and vitamin K2, which supports bone and heart health.
Historically, natto’s origins trace back to ancient Japan, where fermentation was a natural preservation method. Though its look might intimidate newcomers, its health benefits have made it a staple in Japanese diets and a growing favorite among health-conscious individuals in America.
If you’re looking to enjoy this superfood, here’s a comprehensive guide to finding natto in America.
What is Natto and Why is it Popular in Japan?
Natto has been a staple in Japan for centuries, valued for its health benefits and cultural significance. It’s made by fermenting soybeans with a bacteria called Bacillus subtilis, which gives natto its characteristic stickiness and distinct aroma. Rich in probiotics, natto promotes gut health, improves digestion, and strengthens the immune system. Its high levels of vitamin K2 are also essential for bone density and cardiovascular health.
Many Westerners hesitate to try natto because of its appearance and smell. However, Japanese people often pair it with rice, soy sauce, and mustard, which enhance its flavor. Once you get past the initial shock, natto becomes an acquired taste—and a beloved one for many.
Local Stores That Sell Natto in the U.S.
Finding natto locally can be challenging, but it’s not impossible. Many Asian grocery stores stock natto, often in the frozen food section. Here are some popular chains where you’re likely to find it:
- H Mart: A Korean grocery chain with locations across the U.S. They often carry Japanese foods, including natto.
- Mitsuwa Marketplace: A Japanese supermarket chain with stores in states like California, Illinois, and Texas. They have a variety of natto brands to choose from.
- 99 Ranch Market: This Asian supermarket chain has a wide selection of frozen and fresh products, including natto in many locations.
- Local Japanese Stores: Smaller Japanese-owned grocery stores or specialty shops often stock authentic natto.
When buying from local stores, check the packaging date and storage conditions to ensure freshness. Frozen natto is the best option for retaining quality over long distances.
Buying Natto Online: The Best Websites and Platforms
For those without access to Asian grocery stores, online shopping is a convenient alternative. Some reputable platforms include:
- Amazon: Amazon carries several brands of natto, both fresh and freeze-dried. Look for trusted sellers with high ratings.
- Japanese Grocery Websites: Sites like Nijiya Market or Marukai Online offer authentic Japanese foods, including natto.
- Specialty Natto Retailers: Some businesses specialize in fermented foods and offer high-quality natto with shipping options across the U.S.
When shopping online, always read reviews and check shipping methods. Refrigerated shipping is ideal for fresh natto, ensuring it arrives in good condition.
Tips for Finding Fresh and Authentic Natto Near You
- Ask Store Staff: Many store employees can guide you to natto’s location or even special-order it if it’s not in stock.
- Look for Japanese Brands: Brands like Otokomae Tofu or Takano Foods are reliable and authentic.
- Check Frozen Sections: Frozen natto retains its quality longer and is easier to find in areas with less demand for fresh options.
Avoid These Mistakes When Buying Natto
Not all natto products are created equal. Here are some pitfalls to watch out for:
- Avoid Long Shelf Times: Fresh natto should not be stored for too long. If a product looks old or improperly stored, skip it.
- Be Wary of Generic Brands: Some non-Japanese brands may lack the authentic taste or proper fermentation process.
- Watch Out for High Prices: While imported natto can be pricey, overly marked-up products often don’t justify their cost. Compare prices across stores and online to find the best deal.
Making Your Own Natto: An Alternative for DIY Enthusiasts
For those who love a challenge, making natto at home is a rewarding experience. All you need are soybeans, a starter culture (available online), and a fermentation-friendly environment. Here’s a brief guide:
- Prepare Soybeans: Soak and cook soybeans until they’re soft.
- Add Starter Culture: Mix the cooked beans with Bacillus subtilis spores.
- Ferment: Keep the mixture warm (around 100°F) for 24–48 hours.
- Store and Enjoy: Once fermented, refrigerate the natto and enjoy it within a week.
While making natto at home can be cost-effective, it requires patience and attention to detail. Many find it easier to purchase ready-made natto from trusted sources.
Conclusion
Natto is a unique and nutritious food with a growing presence in America. Whether you shop at Asian grocery stores, order online, or try making it yourself, there are plenty of ways to enjoy this Japanese superfood. Embrace the health benefits, and don’t let the sticky texture or strong aroma deter you. Once you acquire a taste for natto, it might just become your next favorite food.
For more tips on Japanese superfoods, check out this guide on other health-boosting Japanese ingredients. Happy natto hunting!
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Miso Soup, a fermented soy paste soup, is a staple of Japanese breakfast. Recent studies have found various secrets of Miso that make Japanese people among the healthiest in the world.
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